We're excited to announce a partnership between BlueHornet Networks Inc., a leading provider of permission-based email marketing solutions, and Sway's social media communication platform, Shoutlet. We've teamed up to offer the interactive, social features of Shoutlet to BlueHornet clients, with plans to integrate BlueHornet's industry-leading email functionality into the Shoutlet platform.
From today's release:
BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV - News), today announced it has joined forces with Sway, Inc., developers of a social media communications platform called Shoutlet. The companies have launched a new joint marketing solution that combines social media communications with targeted email messages.
The solution, which is based on the integration of BlueHornet’s flagship eMarketing Suite (eMS) email marketing solution and Shoutlet, is designed to help marketers identify and engage their brand’s social influencers, track their reach across a wide network of Web 2.0 channels, and send strategically targeted messages geared toward sales conversion. Companies using the new solution have full access to a comprehensive email marketing platform as well as SMS, RSS, podcast, widget and video campaign creation tools, distribution capabilities, and reporting features.
“Bare Escentuals partnered with BlueHornet and Shoutlet to test a combined email and social marketing campaign in support of a new product launch,” said Sarah Wilcox, online marketing manager at Bare Escentuals. “We were pleased with the results. We plan to continue using email and social media together to maximize engagement and increase the ‘share-ability’ of our messaging.”
“We’re excited to offer our clients tools that build strong bridges between their email marketing initiatives and social media strategies,” said Susan Tull, vice president of marketing for BlueHornet. “Thanks to Shoutlet’s social media tracking capabilities and open distribution channels, we can help our clients consistently engage their brand’s social influencers throughout the email messaging lifecycle, making sure they receive and share relevant messages that are proven to increase sales.”
“Email plays a strategic as well as a tactical role in generating results through social marketing initiatives,” said Jason Weaver, CEO of Sway, Inc. “In Shoutlet’s pursuit of ROI-focused social commerce programs, we recognized the need for a partner who could move beyond point solutions and take a holistic view of the relationship between social media and email marketing. BlueHornet stood out for its customer lifecycle management expertise and because its email marketing platform is built completely around the needs of retail marketers.”
