Holiday Advertising: When Do Consumers Want It?

A fun post for this Friday!

AdWeek released the results of a poll they conducted on LinkedIn asking individuals "When should marketers begin their Christmas-shopping ads?". The poll yielded 4,055 responses (since August 31, 2009). Here are the results:

42% After Halloween
35% After Thanksgiving
12% Never
8% After Labor Day

Shoutlet Social Sharing Buttons Now Fully Customizable

Social sharing options have become common lately on websites and blogs, with social sharing/bookmarking buttons increasingly visible. For those of us who frequently tweet, share, and bookmark, having a simple way to do this makes our pass-along easy and seamless.
 
That's why we're excited to roll out fully branded share buttons to our licensees. Now the "share this" button provided to a client's website and blog visitors is customizable. Third-party branding no longer conflicts with a website or blog's branding and design.

Companies who use Shoutlet to power social media efforts can enjoy the full functionality of these accessible buttons, including full tracking capabilities, while also adding their own logos to the button.

Below: An example of the branded widget for our company, Sway, Inc. (Or here if you can't see it in your RSS reader.)