TiVo Partnership Brings Content to DVRs through Shoutlet

Today Sway, Inc. announced its partnership wth TiVo. Through Sway's social media marketing platform, Shoutlet, users have the option of distributing video podcasts to TiVo DVRs in a variety of topic categories.

"This relationship provides an extremely efficient and effective way for marketers to get their message directly in front of their audiences, with measurable results -- an important feature, given tough economic times and increased financial accountability in the advertising community," said Jason Weaver, CEO of Sway, Inc. "We are bringing relevant, engaging advertising content to TiVo subscribers and creating a new revenue stream for TiVo."

More details in the press release.