Franchisors face a dilemma. On one hand, they want their franchisees to hop on the social media train. It's perfect. Local content for local customers, the opportunity to tie offline to online, authentic connection.
But on the other, there's worry. Worry that the branding will be distorted, worry that one franchisee might spoil it for the rest.
But there are engaging ways to help franchisees be more social without sacrificing total control and without policing Twitter streams. In an upcoming webinar this Thursday, August 6 at 12:30 p.m. CST, "5 Ways Franchises Can Leverage Localized Social Media and Retain Brand Integrity," Sway, Inc. discuss some of these challenges. We'll run through these questions:
- How can we give franchise owners the freedom to pursue locally focused social media initiatives without giving up total control?
- How do we ensure all of our franchises stay true to branding guidelines?
- What are simple solutions for adding social media efforts to franchise marketing support programs?
- What tools are available to assist in this process?
- What tactics can we implement other than strictly Twitter and Facebook?
- What are some social media initiatives our franchises can pursue today that will get their local patrons energized online?
Join us Thursday.
2 comments:
In terms of tools, franchisors might like to take a look at http://social-smart.com - their dashboard tool allows multiple moderators to access the dashboard online remotely, and from which you can upload preset messaging; monitor, manage, and measure multi-channel social media campaigns as well as integrate search, and email marketing as well - it is completely customizable and could be just what they are looking for.
Thanks for your comment. It actually sounds somewhat similar to our product, Shoutlet www.shoutlet.com , which allows users to create, distribute, and track video, polls, text messaging, podcasts, RSS, e-mail, and more all through one multi-user application designed specifically for marketing teams.
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