Getting to Know Shoutlet Part 1: An Introduction and Overview

Shoutlet, a social media communications platform, allows marketers to upload content, distribute, and track viral pass-along in real time.

1. Create.

Shoutlet is a comprehensive social media communications tool that combines the most popular Web 2.0 formats into one easy-to-use application. Create e-newsletters and SMS (mobile messaging) campaigns. Create custom sized and branded video, podcast, RSS feed, polling and sign-up widgets.

2. Distribute.

If you are distributing e-mail or SMS, Shoutlet has a contacts manager that allows you to upload and store thousands of your contacts. Create the message, assign the contacts, add social bookmarks, and hit send. You can also distribute videos straight to many open source directories like YouTube, Revver or MetaCafe. Or, if you are distributing widgets, Shoutlet supplies you with the embed code that allows your widget to be placed on websites, blogs and social networks.

3. Track.

And finally, once you've created and distributed your content, you can use Shoutlet's tracking and reporting features to measure your marketing's effectiveness with your audience.

Stay tuned for "Getting to Know Shoutlet Part 2: Features and Interface."

~Kristin Gritt, Online Insights Manager