Via Daily News Alert from BtoB Online:
Even though interactive marketers are sticking with tried-and-true tactics (such as e-mail and search) instead of investing dollars into emerging channels such as mobile and online video; there has been significant growth in one relatively new area.
That area is social media with 64% of respondents already investing in social applications such as podcasts, widgets, user-generated content and blogs, and another 22% expecting to do so within the next 12 months.
The survey, “Interactive Marketing Channels to Watch in 2009,” which polled 204 interactive marketing professionals online in March, found that more than 90% are clinging to direct response tactics such as e-mail and search. Meanwhile, spending on online video advertising is stagnant, with 66% of marketers involved, the same percentage as last year.
~Kristin Gritt, Online Insights Manager
Even though interactive marketers are sticking with tried-and-true tactics (such as e-mail and search) instead of investing dollars into emerging channels such as mobile and online video; there has been significant growth in one relatively new area.
That area is social media with 64% of respondents already investing in social applications such as podcasts, widgets, user-generated content and blogs, and another 22% expecting to do so within the next 12 months.
The survey, “Interactive Marketing Channels to Watch in 2009,” which polled 204 interactive marketing professionals online in March, found that more than 90% are clinging to direct response tactics such as e-mail and search. Meanwhile, spending on online video advertising is stagnant, with 66% of marketers involved, the same percentage as last year.
~Kristin Gritt, Online Insights Manager
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