Social Media is Everywhere. Where Are You?

Companies are jumping into social media marketing every day, but not all of them are doing it right. Here is what you need to know.

Find. Take the time to find out where your target audience is spending time online, learn about what types of content is resonating with them, and listen to the conversations that they are having. This type of information and insight is vital to any effective social media marketing campaign. This reduces the uncertainty and assures that your content is being targeted in the right places. You will be able to identify the advocates of your brand and empower them with the right information.


Learn. Spend time exploring the different components of social media and how each can be useful and effective in your marketing efforts. A plan that includes the use of multiple tools and strategies (i.e., RSS feeds, podcasts, video syndication, Twitter, social communities, etc.), and flexible media buying will encourage greater results. Learn how these tools can be applied to your own site as well as push your content to external, niche audiences.


Do. Develop a plan, goals and objectives then execute with the right social media platform. Implement your plan by creating content that is valuable to your target audience (articles, video, audio); distributing that content through your own site as well as social communities and other external sites via RSS feeds, podcasts, widgets, etc.; and tracking the pass-along and virility of your content and the success of the overall campaign through a comprehensive reporting tool.

~Kristin Gritt, Online Insights Manager