Sway’s Shoutlet Enables Marketers to Launch Their Own Social Media Campaigns

For marketers looking to incorporate social media into their marketing mix in 2009, the challenge of how to get started still remains for most. With Sway’s Shoutlet – a comprehensive social media marketing tool - combined with a customized training package, marketers can execute their own Web 2.0 campaigns and take advantage of the impact social media marketing provides.

Shoutlet offers a streamlined way for professionals to integrate Web 2.0 formats into their marketing mix. This user-friendly platform gives users the tools they need to harness the power of truly connecting with people online, and Sway professionals are here to provide the support, knowledge, and expertise that guide users toward success in their online marketing endeavors.
Shoutlet was created for marketers and content producers who want to reach their target audience through emerging online platforms. It combines popular technologies such as Web 2.0 e-mail, podcasts, RSS, mobile messaging (SMS) and video syndication into one solution that marketing professionals use to create, distribute and track a variety of social media marketing campaigns. Companies such as Allstate Insurance, Cannondale Bicycles, American Girl, and Fiskars use Shoutlet to manage their social media marketing campaigns.

Users can sign up and use Shoutlet for free for the first 30 days. With licensing that starts as low as $25/month combined with a quick-start social media training package, marketers can easily start to successfully navigate the social media frontier.

New for 2009
In the past year there have been significant improvements to Shoutlet that include new partnerships, quick-start training, and product additions; all work towards enhancing the user experience.

As of February, Sway has teamed up with TiVo, Inc. to make Shoutlet the exclusive web platform for advertisers to be able to syndicate videos to millions of TiVo broadband subscribers. Shoutlet clients now have the ability to upload their sponsored content to the Internet platform, which is then placed in multiple Shoutlet distribution channels, such as Automotive, Comedy, Fitness, Food and Drink, How-To, Kids and Family, Lifestyle, Music, News, Tech, and TV Shows and Extras. Automatic distribution to TiVo through Shoutlet is then followed by comprehensive tracking data and in-depth reporting about how the content is performing among TiVo viewers.

The newly completed “Use Your Own Widget” flash wrapper allows users to import their flash application or widget to Shoutlet, place in the customizable wrapper, distribute, and have full reporting and sharing capabilities. Two other new widget additions include a sign-up widget and a polling widget.

Contact Sway today to get started!

~Kristin