Thursday, September 11, 2008

Meetup: Helping Us Escape The Internet

I found this video at advertisingforpeanuts.com and I agree with the message so much that I wanted to repost it. It's an extremely well done ad for Meetup.com and the main message is that meetup.com helps internet addicts... well.... meet people in person. For anyone in the industry, just watching the video is kind of relaxing and devoid of the usual "media overload" that ads are usually full of. Check out the video below.

~ Caitlin

Monday, September 8, 2008

AMA Iowa

Thank you Iowa AMA for inviting me to speak at your event. I had a good time. As promised, this is video I captured from my Flip video camera.

-Jason








Wednesday, September 3, 2008

Online Discretion

Mashable is reporting today that Creighton University is requiring it's athletes to sign an "internet ethics" policy while Nebraska is having a mini class for athletes on what to post and what to keep private.
Should be a short class.
It seems that since social networking, blogging, Facebook and the like have taken off, some people are showing the inclination to take leave of their common sense also. Fear of others' reactions and responses to online content has really been a hot topic lately at Sway so I feel it's relevant to post again on this topic.
Clients are unsure about changing messaging to be more transparent and just how transparent they should get. Bloggers are unsure of how much to talk about their personal lives, and students are apparently wondering if that photo of themselves doing a keg stand would look good on their Facebook page.
The fact that anyone is overly confused about what to post baffles me. My rule of thumb is this: Would you say it out loud at a party?
Imagine the party guests are a mix of friends, strangers, clients, and business associates and the rest is up to your personality. If you are the kind of person that doesn't mind that your boss knows your weekend plans, then by all means post away. If it's not something you would mention in passing at a crowded event, then keep it to yourself.
Remember, people know that you have a life and that a company is made up of employees that have lives so being too stuffy can work to your disadvantage. The internet is a chance to get to know more people and companies on a personal level. Just how personal is up to you.