Why You Shouldn't Rebuild Your Site

It seems like everyone is "relaunching" their sites these days, and spending a good deal of money to do it. Great flash sites full of games, videos, and content can be great to visit, no one is disagreeing with that. Check out the GotMilk site, and the Uniqlo site if you want to see some of our favorites.
However, these expensive sites can be easily overlooked if they go un-promoted. I have spoken with many companies that have wonderful sites but no budget left to promote them. It's not enough just to think "if we build it, they will come". That's where social media comes in. If you can take some of that great content from your new site and get it in front of your demographic, it's like having another great site out there.
Some tips to think about before your relaunch.
1) Do we have great content that we can syndicate?
If so, you may want to think about taking that great video to your demographic (which is already hanging out online).
2) Will we have enough money leftover after the redesign to promote this site?
Plan to spend 1/3 of your budget to make sure that internet surfers at large can find your site, don't expect anyone to "stumble" on it.
3) Driving Traffic isn't the only goal for a website.
Essentially, you want people to visit your site but at the core of this goal lies the real goal. Get your message in front of your audience. There are many ways to do this without a fancy flash site.