12 Seconds of Fame with Video!

Here's a cool new site that is trying to combine video with Twitter with Facebook updates. Who knows if this will work but I like it right off the bat. It's better than Seesmic because the videos have to be 12 seconds, which makes them less boring and you don't get that incredibly ripped off feeling you have when you sit through a 4 minute video expecting it to be great and it just doesn't deliver.
Let's see, 12 seconds, short enough to hold attention spans? Check. Long enough for some people to embarrass themselves horribly for life? Check. Sounds like a winner to me.