Facebook Gets Generous With Visa?

I recently saw an article about the new Visa application on Facebook. It's been created to help small business owners connect online and get this: the first 20,000 small business owners get... wait for it..... $100 in free advertising.
Now, in the regular world this might actually be something good but on Facebook $100 of free advertising is like going to a store, picking out a $13,000 couch and them giving you $2 off. Not too helpful.
Being a LinkedIn advocate, I think the effort to include small businesses on Facebook is a good one. However, small businesses don't have much of a place on Facebook because they a) don't have the funds to advertise with any kind of consistency on it. b) Facebook isn't set up as a business networking site.
In the race for monetization, I see this move by Visa and Facebook as a plan to expand their demographics base which isn't a bad idea but in my humble opinion, they need to have more perks for the small business owner in order to attract that audience.