Hulu and Flickr and Youtube, Oh My!

This post could otherwise be titled: How come so many sites are offering video without doing anything different?
Now that video has made it's grand entrance and even 12 year olds (you know who you are) can upload videos to Youtube, the question remains as to whether the rest of the adults will figure out what to do with it. Hulu, for example, has decided to take the thing that people hate the most about TV (commercials) and add that element online. Brilliant. Is it just me or are commercials somehow even more annoying on the internet than they are on TV?
Perhaps our attention spans are shortening when it comes to different types of media. With TV, I can withstand maybe 2 commercials but when I watch The Office online, I have patience for maybe 5 seconds of commercial material.
Of course, that's all hypothetical because I got DVR right when it came out and our CEO swears by Tivo.
What's been catching my eye are the sites that are integrating niche video with the content on the site. Shoetube has lots of shoe related video as well as blogs about shoes, forums, on shoes, and shopping for shoes. It takes away the part where you dig for an hour to find one good video on a site that hosts millions of totally unrelated videos.
Instead of becoming a site that hosts as many videos as possible and sells ad space to annoy the viewers, why not just launch smaller targeted sites that don't involve so much searching?