According to CNET.com, nearly 25% of all cell phone users in the U.S. say they have seen an advertisement on their phones in the past 30 days; that is nearly 58 million people. About 50% of those who saw advertising on their cell phone say they actually responded back to to the ad. Mobile ads help to eliminate unwanted ads that consumers are faced with daily. This has to make us wonder if mobile advertising is the way to go? We can directly hit our target markets and generate feedback from them. Either way in the next few months, we will be seeing a significant increase in mobile ads.
Friday, March 7, 2008
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