Is there a next?

Techipedia had an interesting post recently about the evolution of marketing until the present day. In a nutshell, Tamar Weinberg doesn't just ask what everyone is wondering -- What's Next? -- but instead raises the question:

Is there a next?

She touches on the progression of media moving from a wholly "push" technology to a "pull" technology. We've moved from getting all our news and influential info about products from mainstream media to getting information via the Internet and each other, finally closing the loop and turning the lines of communication back toward companies. Check out how Techipedia illustrates it here.

Weinberg asks "Is Social Media Marketing the Final Frontier of Marketing?" A knee-jerk reaction would be "no," considering how the marketplace is constantly one-upping its own inventions. But in terms of the Internet, it's a thought-provoking question. Has marketing through the Internet -- as it exists and functions today -- running out of ideas? And if not, what really is the NEXT BIG THING?